WHERE CREATIVITY TAKES FLIGHT
Luciana Peck
Fashion Marketing & Branding Graduate
Luciana Peck
Email:
Based at
Nottingham
Kent
Date of Birth:
April 8th 2000
Relevant Work Experience
an overview of my best bits
2
Years of Experience
Fashion Retail
2
Years of Experience
Hospitality
1
Year of Experience
Head Office
1
Year of Experience
Social Media
October 2023 - Present
July 2022- July 2023
July 2022 - July 2023
Brand Manager & Content Creator
Student Cribs
Content Creator for @studentcribs Official TikTok account.
Brand Manager for Nottingham city student housing showing around potential clients
Student Ambassador & Influencer
PrettyLittleThing (PLT)
Official PLT's (@prettylittlething) first ever cohort of student ambassadors "Class of PLT 2022" with a year long contract. Creating social media content for Instagram & TikTok with gifted clothing items. Invited to special events and festivals to promote the brand.
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Buying Admin Assistant (BAA)
URBN (Urban Outfitters Head Office)
In the vintage and renewal buying team, taking a hands on approach. I carried out general administrative duties, and owned the web handover process. In charge of sample management and liaising with external suppliers.
01
Buying Intern
After choosing the Buying + Merchandising optional module in second year, I was inspired to apply to one of my favourite brands Urban Outfitters to be a buying intern. After several rounds of interviews I was successful and began my 12 month placement in the head office in London. I was placed in the Renewal team which focused on vintage and archive clothing which was new to me, however I was able to give inspiration to my buying manager, and design and create new inspired by vintage clothing through the 'ARCHIVE' UO label. It was a very intense first three months with training and learning the ropes, however after six months I much more comfortable and then was put in charge of several processes like web handover, fits, and sample management. I believe my placement year was invaluable and I'm grateful for my experience, however I felt as though it was not creative enough. This made me realise that I wanted to pursue influencer marketing and social media content creation as I felt as though I had more creative freedom as seen through my next experience as a PLT student ambassador.
What I learnt + used: Island Pacific (IP) Software, Buying, Merchandising, Negotiating, Supplier Communication, Fabrics, Web Handover, Imagery, Presentation, Training, Networking, Time Management, Organisation, Commuting, Mental Health, Office Skills, Administration, Social Media, Styling, Photography
02
PLT Student Ambassador
After my own personal interest in influencing just before starting at NTU and building up my own instagram to 2k followers, I decided to apply to be a student ambassador for PLT as I grew up being obsessed with the brand! I was successful and became part of PLT's first ever class of student ambassadors. I signed a 1 year contract which included creating social media content on Instagram & TikTok to promote the brand in exchange for gifted items as part of PR. I was also invited to PR events + music festivals like WEARE festival as seen in the slideshow. I now have over 3.5k followers and I hope to keep building my own personal fashion and lifestyle page by continuing to stay up to date with trends, influencers and all things social! Here are some social content I have created and posted to the right.
What I learnt + used: Social Media, Content Creation, Briefs, Contracts, Communication, Time Management, Influencer Marketing, Events
03
Student Cribs Brand Manager
Whilst in part-time employment at JD Wetherspoons as a bartender in final year, I wanted to gain more experience in a customer facing role, where I've been working as a brand manager in Nottingham to show potential clients suitable housing. After showing interest in content creation and social media roles, I was given the chance to create content for @studentcribs official TikTok account with frequent communication with the marketing manager. I was given different briefs to complete to promote houses to students interested. I am proud to say my content has reached over 3 million views on their page, proving my resourcefulness and success. I wanted to keep improving my content creation skills after completing my contract with PLT so therefore I will continue to make content when briefed to enhance my employability and reach my goals of becoming a social media and influencer marketing assistant whilst also improving my own personal brand as a micro-influencer.
